International Marketing Strategies Questions and Answers Grade A+ 2023

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6 definition of marketing - -1. Social and managerial process (creating and exchanging products and values) 2.not only much broader than selling (entire business) 3. Right product, right place, ri... ght time, right price (Adcock) 4.promotion for sale , goods and services 5. Integrated process, creating value for customers, relationships with customers 6. Set of institutions , society st large... AMA -Customer Orientation - -Value and satisfaction to customer and gain benefit for his confidence Differentiate between customer needs, wants, demands (basic, interest, add value) Satisfaction meet with expectations...Quality level -Marketing offer and customer satisfaction - -Satisfaction is obtained when expectations are met by value obtained Exchange the desirable flow of goods [Show More]

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