International Business > ASSIGNMENT > GLOBAL MEDIA ESSAY (All)

GLOBAL MEDIA ESSAY

Document Content and Description Below

A successful social media platform should operate at global and local levels simultaneously. Multiple social media sites such as Facebook, Instagram, Twitter, WeChat, Line, Path and Pinterest have imp... lemented various strategies to target global and local audiences concurrently. The paper will discuss the significance of achieving this objective. Secondly, the relationship of global media with the concepts of globalization, cosmopolitanism, and the cultural schema theory will be assessed. Finally, the contexts of global and local social media trends will be discussed to create a better understanding of the subject, using examples of real-life occurrences in society. Global and Local Social Media Audiences Generally, social media was created with the main objective of ensuring a global interaction in an international forum (University of Calcutta & Global Communication Association 2010, p. 22). People are more attracted to sites which make it possible to interact with individuals from different countries. Consequently, the local networks have been greatly undermined, yet they pose various benefits to the stakeholders engaging in numerous activities. For example, an e-commerce business targeting the local population is greatly disadvantaged when advertising its commodities on a social media platform which is inclined on an international network (University of Calcutta & Global Communication Association 2010, p. 23). The advertisement goes to the wrong audience, yet there is a readily available local market. Therefore, these sites should differentiate between priorities of a local audience to those of an international audience. [Show More]

Last updated: 1 year ago

Preview 1 out of 4 pages

Add to cart

Instant download

We Accept:

We Accept
document-preview

Buy this document to get the full access instantly

Instant Download Access after purchase

Add to cart

Instant download

We Accept:

We Accept

Reviews( 0 )

$9.00

Add to cart

We Accept:

We Accept

Instant download

Can't find what you want? Try our AI powered Search

OR

REQUEST DOCUMENT
42
0

Document information


Connected school, study & course


About the document


Uploaded On

Jul 10, 2023

Number of pages

4

Written in

Seller


seller-icon
Dennis

Member since 1 year

0 Documents Sold


Additional information

This document has been written for:

Uploaded

Jul 10, 2023

Downloads

 0

Views

 42

Recommended For You

Get more on ASSIGNMENT »
What is Browsegrades

In Browsegrades, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.

We are here to help

We're available through e-mail, Twitter, Facebook, and live chat.
 FAQ
 Questions? Leave a message!

Follow us on
 Twitter

Copyright © Browsegrades · High quality services·