7ENGL510 copy.docx ENGL510 Week 7: Annotated Bibliography Increasing Customer Royalty

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7ENGL510 copy.docx ENGL510 Week 7: Annotated Bibliography Increasing Customer Royalty D404477 Keller Business School of Management ENGL510: Foundation of Professional Communication Annotated Bi... bliography Daffy, C. (2019). Loyalty Program, Creating Customer Loyalty: Build Lasting Loyalty using Customer Experience Management, 265 Summary: Many of today's companies fail to recognize that the notable improvements in their service delivery are not keeping up with increased customer expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management program that will win loyal customers. Demonstrating how to focus solely on the things that enable and enhance success, this book shows how to make loyalty a habit and structure a business that attracts and retains the best customers. Creating Customer Loyalty explains why customer exp [Show More]

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