OL 663 Final Project Submit Change Plan.docx OL 663 Final Project Change Plan Module

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OL 663 Final Project Submit Change Plan.docx OL 663 Final Project Change Plan Module Nine Southern New Hampshire University OL “ 663 “ X2096 Leading Change I. ANALYSIS AND DIAGNOSIS A. W... hat is the problem in need of addressing at this point in time? Describe wh driving the change effort. Alaska Airlines biggest issue in need of addressing is the steady decline in œcustomer loyalty and goodwill (Avolio, Patterson, and Baker, 2015). However, the decline in customer loyalty and goodwill was affected because employee performance is at an all-time low due to the lack of employees feeling that they are heard and valued. (Avolio, Patterson & Baker, 2015). Forces that are driving this change effort consist of œrocky contract negotiations, pilots feelings undervalued with pay cuts being made, and resisted efforts for operational improvements for customer-facing and non-customer-facing employees. These forces ultimately costed t. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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