BUS330 Week 2 Assignment .docx BUS330 Week 2 Assignment €“ Marketing Plan for Bank of Am

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BUS330 Week 2 Assignment .docx BUS330 Week 2 Assignment €“ Marketing Plan for Bank of America University of Arizona Global Campus BUS 330: Principles of Marketing Bank of America, also known ... as BofA is a large national bank. As of October 2020, BofA serves roughly 66 million customers, including both consumers and small businesses. The bank operates approximately 4,300 retail financial centers, 17,000 ATMs, and online banking software with approximately 39 million active users, 31 million of whom access the software through BofA's mobile app. The company specializes in small business support. Besides appearing in the U.S., BofA operates in 35 countries abroad. The bank was founded in 1904 by Amadeo Giannini who was an Italian American. Giannini had a goal in mind which was to help immigrants, middle-class Americans, and farmers who could not get a loan at a big financial institution. Originally, the banks name was. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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