Document70 MKT/574 Part B: Strategic Marketing Plan MKT/574: Marketing: Social, Mobile,

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Document70 MKT/574 Part B: Strategic Marketing Plan MKT/574: Marketing: Social, Mobile, And Analytics Internal Data Source What it Measures Data Potential Usage Sales Data Financial results ... on the monthly sales by products that are purchased. Sales data includes revenue, profitability, price points, customer personas, and the gaps between what is being produced and what customers are buying. Sales data can help business owners understand areas of strength and areas of weakness. Can be used for engaging with the customers on increasing sales for the company. Used for making decisions and planning for future profits. Marketing Data Customer behavior, customer profiles, number of social media campaigns, level of brand awareness, level of market share relative to the competition, and level of engagement through website and content. The number of sales made by advertisements and promot. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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