A case study of on the sustainable strategic competitive advantages at Costco Wholesale Corporation

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This dissertation aims to explore how the retail industry effectively conducts its competitive strategy through an analysis of Costco value chain. Understanding what has made the organisation achieve ... their success over the years is vital as it can be replicated in other industries. Competitive advantage can only be achieved when an organisation creates a good value chain (Davidsson & Wiklund, 2014). Producing or offering services at the lowest price and at the same time ensuring proper quality is needed in any business not just Costco. Such strategies have been found to help businesses beat their competitors. Offering a unique service or product will help avoid the inherent problems affecting businesses in the retail sector. Some organisations such as Air Asia and Walmart have performed well overtime through adoption of a cost leadership strategy. Other businesses have adopted various other strategies such as differentiation through their brand, design, or positioning. In some cases, organisations utilise a combination of strategies with an aim of making the most from their situation and achieving competitiveness. With over $71 billion in sales, Costco is a leader in discount retailer and this has been achieved through adoption of various strategies which make businesses successful. [Show More]

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