The Factors that Influence Customer Attitude and Purchase Behaviour Regarding Online Shopping in the UK

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The development of the internet had a worldwide impact on the manner in which business is done. Electronic commerce has given companies the opportunity to sell without needing to set up brick-and –m... ortar stores. Communication between the business and target customers has also become easier enabling better consumer satisfaction. There is a lot of literature which covers the consumer and how their purchasing attitudes and behaviour has been changed by online selling. Understanding such perceptions can help in creation of successful e-commerce platforms by companies [Show More]

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