BUSINESS ENGL120 Case Study FINAL University of the West Indies at Mona

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BUSINESS ENGL120 Case Study FINAL 1. Introduction Abstract This case study seeks to identify the strategies that Dr. Pepper Snapple, a beverage company, can undertake in order to improve their c... urrent company position. Although the company has been around for several years, there is always room for improvement, due to the fact that they operate in an ever changing world. The major highlights in this project include analyzing the company’s major departments, such as Human Resource, Marketing, and Finance and Accounting, which envelop their vision and mission statements, their internal strengths and weaknesses, external opportunities and threats, and their financial position in the beverage industry. These factors were compared to their top competitors: PepsiCo and Coca-Cola. Based on the new strategies recommended, the researchers were able to devise a projected three-year financial standing that Dr. Pepper Snapple could attain if they implemented these strategies. This approach could therefore, give them a greater competitive edge to that of PepsiCo and Coca-Cola. Overview of Dr. Pepper Snapple (David, 2013) Dr. Pepper Snapple became an independent, publicly-traded company on the New York Stock exchange on May 7, 2008. This was a result of a spin-off by Cadbury plc, which held the Cadbury Schweppes Americas Beverages business group of entities. Dr Pepper Snapple (DPS), formerly called Cadbury Schweppes is one of North America’s leading refreshment beverage companies. DPS markets more than 50 brands of carbonated soft drinks, juices, mixers, waters, teas and other premium beverages. The company is made strong and is profitable and sustainable through its different brands, its customers and its strategy. [Show More]

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