Harvard Case Solutions For: WestJet A New Social Media Strategy by Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong

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In October 2015, WestJet, Canada's second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited�... � In October 2015, WestJet, Canada's second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited… In October 2015, WestJet, Canada's second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited… In October 2015, WestJet, Canada's second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited… [Show More]

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