Case Solutions/ Notes for TABLETTEACH OPPORTUNITY ANALYSIS FOR A NEW EDUCATIONAL TECHNOLOGY PRODUCT by Mohanbir Sawhney, John Miniati

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In May 2013, Jack Russo, a Chicago-based tech entrepreneur, had to choose one of four possible product concepts to use as the starting point for his new K-8 educational learning company, TabletTeach L... LC. At the time, the K-12 education market in the United States was experiencing major disruption due to print-to-digital transformation, new Common Core State Standards (CCSS), new standardized tests aligned to the Common Core (rolling out in most states in the 2014-2015 school year), and increasing pressure from parents for schools to incorporate technology in their children's learning. Based on his first-hand experience and research, Russo knew there was a significant opportunity for a company that brought to market a tablet-enabled learning solution focusing on grades K-8, which made learning Common Core math and/or language arts fun for every student and engagingly simple for all teachers. This case provides an interesting example of something typically hard to teach: transitioning from the fuzzy front end of a market opportunity analysis to a specific product opportunity. The case bounds the problem by outlining four potential product concepts, which students will then evaluate and rank using their own sets of criteria. [Show More]

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