Case Solutions/ Notes for Ombre, Tie-Dye, Splat Hair Trends or Fads Pull and Push Social Media Strategies at L'Oréal Paris by Katrina Bens, David Dubois

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The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Googl... e to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product. A teaching note supplement with short recommendations for remote teaching of the case is available. The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product. A teaching note supplement with short recommendations for remote teaching of the case is available. [Show More]

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