Kenyatta UniversityBUSINESS F bac 305BUSINESS PLAN REPORT.BUSINESS PLAN REPORT .

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BUSINESS PLAN REPORT 2 By (Student’s Name)...........................................................................................................1 Name of Class................................... .....................................................................................1 Professor’s Name................................................................................................................1 University............................................................................................................................1 City (State)..........................................................................................................................1 Date.....................................................................................................................................1 Executive summary....................................................................................................................4 Company introduction............................................................................................................4 Products and services offered by L-Better.............................................................................4 Things that make L-Better unique and special.......................................................................4 Summary of who it sells its products to.................................................................................4 Operations...............................................................................................................................4 Business/enterprise description..................................................................................................5 Mission statement...................................................................................................................5 Company venture history.......................................................................................................5 Business goals........................................................................................................................5 Marketing...................................................................................................................................6 Marketing research.................................................................................................................6 Marketing plan........................................................................................................................6 Products/services and target markets......................................................................................7 Placement...............................................................................................................................7 Promotion and advertising......................................................................................................7 Pricing policy..........................................................................................................................7 Evaluation of marketing.........................................................................................................8 Customer Relationship........................................................................................................8 Operation....................................................................................................................................8 Legal and licensing.................................................................................................................9 Management details................................................................................................................9 Organization and structure and staffing..................................................................................9 Professional Advisors...........................................................................................................10 Insurance and security..........................................................................................................10 Business premises.................................................................................................................11 BUSINESS PLAN REPORT 3 Equipment required..............................................................................................................11 Production process................................................................................................................12 Critical risk/contingency plans.............................................................................................12 Conclusion and future..............................................................................................................12 References................................................................................................................................14 BUSINESS PLAN REPORT 4 Executive summary Company introduction L-Better is a social enterprise that is involved in preparing and marketing organic drinks and foods. Its key partners are buyers, suppliers, manufacturers, other companies, for example, technological institutions to help in the marketing of L-Better, complementary companies to assist in the production of new good and non-competitors. L-Better recognizes the relevance of innovation, creativity, and entrepreneurship to their success. All its decisions and strategies are formulated while integrating these ideas. The organization utilizes these elements to outperform its competitors not only in the United States but also worldwide. Although creativity cannot be measured, its effect is felt in the success of L-Better. Products and services offered by L-Better L-Better prepares and marketing organic food products and drinks such as natural fruit juices, rice, beef products, dairy products, and poultry products among others. The organization also enters the client's workplace to observe and understand the administration team, make recommendations and implement change to processes. Things that make L-Better unique and special Its products solve health issues associated with the consumption of inorganic foods as well as boost the health status of several Americans. Summary of who it sells its products to Operations The short-term goal of L-Better is to produce enough products to serve the urgent need in the US, and the long-term goals for the L-Better are to serve the whole world with safe organic products hence reducing death rates that result from consumption of inorganic foods. [Show More]

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