Virginia State University COBU 260 Business Plan Assignment 5 .

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Business Plan 1.0 Executive Summary A. The name of my organization is Tweet’s Sweets. The name “Tweet” is the nickname of my younger brother whom passed away in October 2012. B. Tweet’s Sw... eets is a dessert bakery that has a several of products to choose from. Our target market is the college students, local families and individuals, and travelers as they come and tour the historic Milledgeville. C. I am starting a for-profit business. D. Tweet’s Sweets produces cakes, cupcakes, cookies, and other tasty, unique desserts. Tweet’s Sweets also does catering for special events within the community (schools, festivals, etc.). E. Tweet’s Sweets marketing strategy will be education of the consumer and subsequent word-of-mouth. We will become known as a unique dining experience as well as a superior pastry shop. Customers will be reached through fliers, newspaper advertisements and special holiday promotions. Location will also play a crucial role in marketing and promotion. The business will be located in low-traffic retail area in Milledgeville, GA. Additionally, there is the traffic that will come from being located near Georgia College State University and Georgia Military College, and Central State Hospital. Tweet’s Sweets will target progressive and generally well-educated and affluent consumers who are interested in trying new products and experiences and are dissatisfied with the limited selection and lack of personal service found in grocery store bakeries, neighborhood cafes and ice cream shops and area restaurants. Sales Strategy We need to sell the company as well as the product. Just as Starbucks became synonymous with great coffee drinks, Tweet’s Sweets will come to be known as a gathering place with spectacular desserts. We have to sell not only an amazing "show" as the desserts are created, but also an above and beyond service team who are knowledgeable and friendly. People will always feel welcome and at home at Tweet’s Sweets. [Show More]

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