Researching Marketing Questions (Ivan Reyes).docx (1) Researching Marketing Questions

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Researching Marketing Questions (Ivan Reyes).docx (1) Researching Marketing Questions University of Phoenix MKT/571 Researching Marketing Questions Memorandum-Part One Memo To: Senior Vice Pr... esident From:Ivan Reyes, Analyst Subject: Overview of Business Growth Date: December 18, 2019 We have received the data that we will be analyzing from the marketing report generated by the Senior Vice President of our marketing corporation. We will be providing insights and or commentary for the SVP from the data provided. We will discuss the major areas of increase and decrease as it pertains to revenue or type of business including trends. The data provided shows the global breakout which is comprised of both domestic and international revenues. Jollibee Foods Corp sales revenue increases from $133.61B 2017 to $161.2 B for year 2018. This means that most of our revenue because more international market. In an effort to expand our market, we would need to increase our efforts in the international market since our domestic market are steady and 317 more stores were opened in 2018, a revenue increase percentage that matches the increase percentage show in our domestic market. The data sheet for the previous year shows us was a total revenue $166 B. The information comparing the annual revenue of 2017 and 2018 shows significant increase of $47B. We continue to have a strong showing in our domestic market with the domestic revenue exceeding our international revenue. The last data shows our breakdown on a month to dat. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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