Social Media Marketing is an interdisciplinary and cross.docx Social Media Marketing is a

Document Content and Description Below

Social Media Marketing is an interdisciplinary and cross.docx Social Media Marketing is an interdisciplinary and cross-functional concept that uses social media to achieve organizational goals by cre... ating value for stakeholders including (potential) customers, (potential) employees, journalists, bloggers and the general public. On a strategic level, social media marketing includes the management of the implementation, governance, scope (e.g. more active or passive use) and the establishment of a firm™s desired social media culture. The pros and cons of using social media such as LinkedIn, Facebook, and online blogs as part of an integrated marketing communications strategy in the Marketplace Live simulation are as follows: 1.Pros of social media marketing: Empowering effect: One of advantages of social media marketing is related with its enabling effect especially on small businesses since. In fact internet creates a kind of democratized environment in which marketing has been restructured in such a way that even small businesses are given a good chance to promote and brand their products on a much more larger scale. Social media such as twitter, facebook, linkedth, Youtube etc using a huge marketing tools like Email marketing, bogging, launching web-sites, etc are among easily affordable inter-fostered channels than can provide small business with the ability to survive and compete. Therefore, social media marketing reduce the gap between large and Small Businesses With the help of different Internet marketing, the difference in th. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

Last updated: 1 year ago

Preview 1 out of 4 pages