Chapter 6 Global Marketing Vocab Questions and Answers Level Grade 2023

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Back translation - -the translation of translated text back into its original language, by a different individual, to ensure that the instrument has been translated as intended. -Buyer behavior res... earch - -research involves the study of attitudes and preferences -Causal research - -research that examines cause-and-effect relationships -Competitive Pricing Analyses - -determine the price the market will bear for the respective product category. -Content Analysis - -A research method that entails counting the number of times preselected words, themes, symbols, or pictures appear in a given medium is known as -Descriptive research - -all research methods observing or describing phenomena. -Distribution research - -Import-export analysis is an example of; International channel performance and coverage studies are examples of; Plant and warehouse location studies are examples of -Experimental research - -research examines cause-and-effect relationships, eliminating or controlling for other extraneous factors that may be responsible for the results -Exploratory research - -research conducted early in the research process that helps further define a problem or identify additional problems that need to be investigated -International market potential studies - -studies are conducted to evaluate the potential that a particular country offers for a company -Parallel translation - -the process of translating the original instrument by different translators and comparing the translations -Pricing - - [Show More]

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