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Liberty University - COMMUNICAT MISCVisual Communications all milestone You passed this Milestone 1 13 questions were answered correctly. 12 questions were answered incorrectly. 1 question was skipped... . These were marked incorrect. 1 Which characteristic is a component of the line element in visual design? • Length • Volume • Balance • Shape 2 Why is proximity a valuable design principle? • It can enhance viewers' perception of grayscale and unity in a design. • It can influence and guide how viewers perceive and navigate a design. • It can help to establish whether an element is the foreground or background. CONCEPT Proximity 3 The part of the retina that processes color is called which of the following? • Cone • Rod • Visual cortex • Optic nerve CONCEPT How We See 4 Which one of the following characteristics is NOT related to shape? • Width and height • Potential to be curvy • Identifiable boundary • Three-dimensional CONCEPT Shape 5 Which term is paired correctly with its definition? • Gradient The ratio of light to dark in an image • Value The level of color saturation in an image • Chiaroscuro The subtle use of gradation to create dramatic value CONCEPT Value 6 Contrast is an effective way to create _________ in a design or image. • a sense of rhythm • a sense of unity • a focal point CONCEPT Contrast 7 You skipped this question and it was marked incorrect. Which of the following best defines emphasis? • Emphasis is the use of different design elements in a design. • Emphasis is the use of different colors in a design. • Emphasis is the use of different design principles in a design. • Emphasis is the use of a prominent element or focal area in a design. CONCEPT Emphasis 8 Which statement describes an aspect of the transmission model of communications? • It is also known as semiotics. • It is used only in the disciplines of art and design. • Anything that interferes with the process is called noise. • The person who wants to communicate is known as the channel. 9 Which of the following statements describes the function of the figure/ground relationship? • It enables the viewer to see perceived depth. • It surrounds positive elements. • It lays the foundation of the composition. • It differentiates form from shape. 10 Which statement describes how unity is shown in this painting? • The flow of the body angles • The emphasis in the brush strokes • The contrast between light and dark • The large amount of negative space 11 Which of the following best defines pattern? • Pattern is the arrangement of elements by size and color around a form. • Pattern is repetition of space and scale in a symmetrical fashion. • Pattern is the formation of a consistent arrangement of exact or similar elements. 12 Who is Paul Lester? • A visual communications theorist who developed the practice of incorporating the best methods from previous theories. • A visual communications theorist whose work created the Omniphasism Model. • A visual communications theorist whose credo was "The more you see, the more you know". • A visual communications theorist who placed value on studying the complete range of media production techniques. 13 How is the element of space used in this photograph? • The negative space around the woman creates a flat appearance of space with the sky, woman and the ground. • The negative space around the woman appears to be closer to the camera while the woman appears to be in the background. • The negative space around the woman enables viewers to perceive depth. 14 If Roslyn loved the beautiful hues in the sunset last evening, what was it specifically that she loved? • She loved the saturation in the sky. • She loved the textures in the sky. • She loved the pattern in the sky. • She loved the colors in the sky. 15 Which of the following best defines dot? • Dot uses different design elements to show meaning in a given space. • Dot uses tension to anchor itself to any space. • Dot is a cluster of points that anchors itself to any space. • Dot is a complex made of size and shape that anchors itself to any space. 16 Which statement about scale and proportion is true? • They both can directly affect our perception of elements in an image. • They are design elements that positively impact the realistic nature of an image. • They are only applicable in photographic images. 17 Which of the following qualities are what make a form three-dimensional? • Width, height, shape • Width, depth, shape • Shape, height, depth • Width, height, and depth 18 Which of the following is a principle of design? 1 Pattern 2 Emphasis 3 Line 4 Dot 19 Which of the following is an element of visual design? 1 Unity 2 Rhythm 3 Line 4 Balance 20 The visual communications theory that is used in many disciplines, and concerns itself with the study of signs and symbols, is __________. • cognitive theory • semiotics • montage theory • Gestalt theory 21 How is unity shown in this painting? • Unity is shown by the placement of the houses and church between the foreground and background. • Unity is shown by the individual brush strokes used throughout the painting. • Unity is shown by the placement of the large dark tree on the left in the foreground of the painting. 22 Which of the following statements describes the central principle of Gestalt theory? • The whole is greater than each part. • The whole creates a steady flow of direction. • The whole is greater than the sum of its parts. • The whole is perceived as complete, even if some information is missing. 23 Which of the following statements about montage theory is NOT true? • A Russian psychologist, Lev Kuleshov, experimented with montage. • It was pioneered by filmmakers in Russia. • It often depends on the use of conflicting or unrelated images. • It makes use of slow transitions from scene to scene. RATIONALE Montage is a theory pioneered by a Russian filmmaker named Sergei Eisenstein. It uses quick cuts or transitions between images, often unrelated, one after another. Lev Kuleshov was a key figure in an aspect of the montage theory, learning that viewing one image followed by another induces a thought. Thus, slow transitions from scene to scene is not an attribute of, or related to, 24 Which of the following best defines symmetrical balance in a design? • If you drew a line through an off-center axis of the design, both sides would be exactly the same. • If you drew a line through the center of the design, both sides would be exactly the same. • If you drew horizontal and vertical lines through an off-center axis of the design, both sides would be exactly the same. • If you divided the design into four quadrants, all four quadrants would look exactly the same. 25 How is rhythm shown in this image? • A limited color palette is used. • The lines visually repeat and show different forms of movement. • The sand is arranged in a variety of different patterns. • The sand has texture. 26 Which of the following key terms is a person using when he/she only sees an orange cat in a room full of cats? • Habituation • Expectation • Projection • Selectivity Milestone 2 You passed this Milestone 12 questions were answered correctly. 12 questions were answered incorrectly. 1 [Digital image]. (n.d.). Retrieved from Why do fast-food chains use red and yellow? • To appeal to children and reduce stress • To lower your blood pressure, and catch your eye • To trigger appetite, happiness, and attraction • To create a sense of mystery and raise your blood pressure 2 Why is color temperature important in design? • Color temperature changes the balance of the design. • Color temperature changes the mood of the design. • Color temperature changes the elements of the design. • Color temperature changes the principles of the design. 3 [Digital image]. (n.d.). Retrieved from In terms of color, for what would the orange Nickelodeon logo be noted? • Shade • Tint • Saturated color • Achromatic color 4 A computer monitor is a good example of which of the following color mixing processes? • Pantone color • Complementary color • Additive color • Subtractive color 5 Which of the following statements is true about this color wheel? • The color wheel is an additive color model and uses an arrangement of hues ordered by tertiary colors. • The color wheel uses a subtractive color model and is a circular arrangement of tones arranged by levels of saturation. • The color wheel uses the subtractive color model and is a circular arrangement of hues ordered as they appear in the light color spectrum. • The color wheel uses the additive color model and is a circular arrangement of randomly ordered hues. 6 Which of the following terms describes the sketch in this photo? • Modular drawing • Bleed drawing • WYSIWYG drawing • Wireframe drawing 7 Which image contains a caption? • • • 8 Comparing the International Style Movement to the de Stijl Style Movement, which statement is accurate? • de Stijl focuses on primary colors, while the International Style is not tied to a color scheme. • International Style is loose and decorative, while de Stijl Style is rigid and grid-based. • de Stijl and International Styles both focus on serif type arrangements. • The de Stijl Style and International Style Movements both originated in Switzerland. 9 Which principle or element of layout design is highlighted in this event poster? • A headline • A caption • A sub-headline • A column 10 How tall is a word that is set in 72-point type? • One inch • One-half inch • One pica 11 Which of the following defines a typeface? • Contains all capital letterforms, of consistent posture and width • Contains the name of the publisher, family, weight, posture and width • A member of a complete set of letters, numbers and punctuation symbols • A capital letter form using different weights and widths 12 What is the difference between a slanted typeface and an italic typeface? • Italic type has poor readability. Slanted type has good readability. • Italic type is designed specifically to slant to the right. Slanted type is regular type that is slanted by a machine. • Italic type has serifs. Slanted type is sans-serif. • Italic type is computer generated. Slanted type is based on hand-crafted script. 13 Which type alignments are easiest to read? • Left and centered alignments • Left and justified alignments • Right and centered alignments • Right and justified alignments 14 Which of the following terms is a description of type width? • Condensed • Light • Semibold • Italic 15 [Digital image]. (n.d.). Retrieved from Which of the following are split complementary colors? • Yellow-orange, blue, and violet • Green, blue-green, and violet • Blue-green, violet, and orange • Blue, yellow-orange, and green 16 Which item describes the attributes of a picture window layout? • The elements appear to be cut out from the background, giving the layout a striking appearance. • A large image with a headline above the vertical layout, followed by the body copy • The use of a border around the edge gives the content an organized feel. • It is characterized by its extensive range of design elements, which create an active and dynamic layout. 17 What is the correct description for the classification of type called "Old Style"? • This style is characterized by slab serifs and the use of even-weight strokes. • This style is characterized by low contrast between thick and thin strokes, and distinctive numerals. • This style is characterized by a geometric quality, with hairline thin serifs and extreme contrast between thick and thin strokes. • This style is characterized by elaborate, straight, angular strokes. 18 Why is a type specimen useful? • It creates an environment to quickly determine the best color type for a project. • It enables the designer to select which font is best suited for use on the web. • It makes it easier to determine which font will be best suited for use in a magazine layout. • It quickly showcases the typeface in a variety of situations which helps designers to visualize it in their projects. 19 Which of the following is an example of subtractive color? • A page layout, displayed on a computer screen • A photograph, printed on paper • A PowerPoint presentation, projected • An image, shown on a television screen 20 Which of the following is the best description of WYSIWYG? • Used primarily to produce golden section proportions in design projects • Method used to choose the size and shape of the typeface to match marketing profiles • Describes the ability to see type and image detail on a computer screen that is the equivalent of the printed version • Used in the Gutenberg Bible to create layouts for better readability 21 Which of these terms relates to the white space between lines of type? • Tracking • X-Height • Kerning • Leading 22 Which element is featured prominently in this layout grid? • Captions • Columns • Bleeds • Gutter 23 Which answer correctly describes the Postscript Type 1 font format? • A font format developed by Microsoft, with versions available for both Windows and Macintosh computers • The font format developed by Adobe that consists of two computer files • The most recent font file format that works on both Windows and Macintosh computers • A font format that was developed by Apple and only works on Macintosh computers 24 Which one of the following items is a characteristic of grayscale? • It contains grays mixed with one hue. • It is used to measure saturation. • Each swatch is a step in value. • The steps change in hue. Milestone 3 You passed this Milestone 15 questions were answered correctly. 6 questions were answered incorrectly. 1 Which scenario is part of the production step in a project to build a mobile app for a dog walking service? • Preparing a prototype of the app for review • Developers building the app for online access • Gathering feedback from market research 2 Where can information like this be found? • A Corporate Identity Manual • A letterhead suite • A logo suite 3 Which motion graphics designer created this distinctive movie poster? • Josef Müller-Brockmann • Saul Bass • Walt Disney • Masigmo Vignelli 4 With respect to web design, which item correctly defines "mouse-over?" • A time-based design that includes elements that move • A wire map that requires a mouse • A reaction on a screen caused by the use of an input device • The development of pages transmitted across a worldwide network of computers 5 What is a desired result of creating a design brief? • It will make you aware of what your client's competition is doing. • It will give you insight into the client's budget and time constraints. • It will enable you to accomplish project goals by choosing a strategy and stylistic approach. • It will showcase the final product to your client. 6 What type of graphic is a map? • Thematic • Data • Referent 7 Which item is an example of data collected from market research? • Your project timeline • Insights into potential customers • Technical client specs • Your project budget 8 Which of the following is the best definition of the creative process? • A series of market research activities used to complete a design project • A visual system used to help viewers to find a location • A multi-step process used to complete a design project • The organization of a series of design activities according to importance 9 What is a common design strategy used to create a magazine cover? • To represent the content in a sequential way • To represent the content in a historical way • To represent the content in a thematic way 10 Which of the following is related to the term "specs?" • The process in which work is scrutinized and analyzed • The visual design requirements • An expression that justifies the action • The approach in which more information is acquired from the designer or artist 11 Which one of the following is a part of the ideation step of the creative design process? • Homage • Wayfinding • Refinement • Visualization 12 Prototypes are generally created for what purpose? • Observation and testing • Marketing and public relations • Distribution and sales 13 Which of the following terms is related to the development of advertising? • Unique selling proposition • Demographic • All of the answer choices are correct. • Target audience 14 Which of the following describes a well-run critique? • Individualized and introspective • Competitive and showy • Uneasy and contentious • Interactive and collaborative 15 How does a symbol or slogan become credible? • Because of the company or message with which it is associated • As a result of the amount of exposure it receives • As a result of the experience level of the author • Because of the price the client paid for it 16 What is the second phase of interpreting the work in a visual critique? • Sharing stylistic impressions • Sharing positive reinforcement • Sharing critical feedback • Sharing your perspective on the work's meaning or purpose 17 In the field of visual communications, which term is used for one of the sources of inspiration? • Chance • Design refinement • Prototype • Narrative 18 What should designers gain from a critique that will enable them to improve their work? • A list of actionable items to improve the design • A quantitative analysis of the project • Demographics of the target audience • A revised outline of the project scope 19 Which item describes an advantage of using storytelling to present a product or service to a consumer? • Storytelling explains by means of a visual audit. • Storytelling reviews the design brief. • Storytelling engages the consumer by making an emotional appeal. • Storytelling presents quantitative information. 20 Why is the critical analysis portion of a critique so important? • Because everyone has a chance to speak • Because the facilitator can use leading questions • Because the strengths and weaknesses of the work are discussed • Because a vote is usually taken 21 What makes an advertising campaign an "integrated campaign?" • When the campaign provokes a strong social media reaction that "goes viral" • When the campaign is politically motivated and based on subjective statements • When the campaign uses a variety of media that convey a consistent experience • When the campaign persuades the public to accept a viewpoint Milestone final Sorry, you didn't pass this Milestone. Get in touch with a Learning Coach for help at . 11 questions were answered correctly. 14 questions were answered incorrectly. 1 Information that is manipulated to make it appear more positive, or to persuade consumers to accept a point of view, is known as __________. • homage • editing • narrative • spin 2 Which question reflects the consideration of proximity in visual design? • Should the space be high or low contrast? • When and how should I group elements? • Should the focal point be in the center? 3 Which statement correctly relates to tracking? • It improves readability by formatting all text to be the same size. • It affects the word spacing and readability of body copy. • It maintains consistent distance between lines of type. • It makes white space visually even between two letters. 4 Which scenario is part of the production step in a project to build a banner ad for a dog walking service? • A designer building the ad in a software program that will be sent to a media distributor • Getting approval on the budget for the project from the client • Finalizing the layout with the art director, based on feedback on the prototype 5 The internet advertisement below is known as a __________. • web banner • CSS tag • title sequence • hotspot 6 Which of the following is one of the roles of the facilitator in a critique? • Make an actionable list • Correct mistakes in the work • Present each design work • Summarize the findings of the group 7 Select the option below that is one of the 7 hues of visible light. • Beige • White • Violet • Black 8 Which term is part of the refinement step of the creative design process? • Collaboration • Mind-mapping • Market Research • Planning 9 Which term applies to the area highlighted inside the red circle? • Spread • Gutter • Bleed • Alley 10 Which brainstorming activity involves connecting related ideas? • Sticky notes • Thumbnail drawing • Visualization • Mind mapping 11 What is a way to tell if a font is TrueType or OpenType? • Extensions: ".TR" for TrueType, ".OP" for OpenType • Platforms: Microsoft uses TrueType, Macintosh uses OpenType • Icons: a blue "TT" for TrueType, a teal "O" for OpenType 12 Which of the terms listed below best describes the use of color in this sustainability poster? • Monochromatic use of color • Chromotherapeutic use of color • Symbolic use of color 13 When laying out a project, why is it important to carefully consider spacing, typeface and posture? • These choices enable designers to generate the most creative design possible. • These choices guide the eye to focus on the most important details first. • These choices prevent designers from placing text too close together. • These choices produce easy reading, which is always the goal of design. 14 Why is it important to understand the principles of design? • They are the building blocks of good design. • You can determine the effectiveness of the design based on the number of elements used. • It will help you to figure out how many elements are in the design. • You can identify the construction of a design so that you can critically evaluate its effectiveness. 15 Which of the following is a description for electromagnetic radiation? • The color spectrum • Light • The unit used to measure light • Light with the shortest wavelength 16 Which statement regarding the most prominent design principle in this painting is true? • Emphasis is most apparent because the pitchfork is a central element in the piece. • Scale is most apparent because you can determine the size of the farmhouse based on the size of the figures. • Contrast is most apparent, due to the contrast between the colors of the farmhouse and sky (i.e., white and blue). • Balance is most apparent because the farmhouse centers the piece, while the two figures balance each side. 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