MKG530 W5Assignment.docx MKG 530 Therbag Inc. “ Distribution structure MKG530 Marketi

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MKG530 W5Assignment.docx MKG 530 Therbag Inc. “ Distribution structure MKG530 Marketing Management Channel Distribution Structure Distribution channels are well-systematized arrangements tha... t perform all the necessary tasks to support the exchange of transactions. A distribution channels primary function is to offer a link between production and consumption and create a place, time, and possession utilities that institute the distributions added value. Factors that determine a particular distribution channels choice relate to the organizations characteristics, size, and buyer behaviors. Justification for the selected structure Therbag Inc. will use three levels of distribution channels, including a zero level, one level, and a two-level channel, to enhance customer access to the product, which plays a significant role in increasing sales. The company will use a zero-level channel, mostly known as a direct. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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