FACTORS AFFECTING THE SALE OF PHONES: A CASE STUDY OF HUAWEI PHONE IN UK

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Understanding the factors which make the customer choose a product over another is crucial as it can help in the creation of a good which meets their needs. With changes in technology and the range of... phones the customer can access it is vital to ensure that a company creates a product which meets their needs as this will affect their sales directly. A slight change in the type and level of specifications can be the main attracting feature in a phone making the difference in a tight market environment. Customer satisfaction is crucial to the success of a company as a slight mistake can lead to lose of market share especially when operating in a tight market environment. Huawei Technologies is a leading communication and ICT company with an international market. Huawei has so far survived in an increasingly competitive and fast changing environment because they have the needed facilities and innovation. The company needs to constantly review their strategies and work to understand the customer so that they can make adjustments as customers demand. Change is essential in an organisation and should help guide their actions especially when they understand the customer and work to create a solution they increase the market share. With Huawei targeting customers at the international stage and their task of ensuring they create a product which cuts across the international stage is needed. The UK market is dynamic and understanding the factors which affect the purchase of Huawei phones can be extrapolated to mean the whole of the western market. Such is crucial as it will help Huawei adjust their strategy in pricing or product specification to help increase their market. Most researchers in the field have looked at customer satisfaction as one of the factors which guide their purchasing and found that their decision to make the purchase. [Show More]

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