Business Management > BUSINESS PLAN > STRATEGIC MARKETING PLAN EXAMPLE (All)
STRATEGIC MARKETING PLAN EXAMPLE
Document Content and Description Below
Situation Analysis Introduction Red Robin is a restaurant that was established in Seattle, Washington, in 1969. According to Gomez (2019, p. 61), it is among the American chain of casual dining ar... eas. However, it was started in 1940 and went by the name Sam's Tavern. The first Red Robin restaurant was franchised and opened in 1979 in Yakima, Washington. It made the chain stronger and created gourmet burger followers that increased its geographic reach and physical presence (Long, Jin, and Joshi 2012, p. 932). Because of restrictive maintenance costs, the original Red Robin was closed in 2010 and brought down in 2014. [Show More]
Last updated: 1 year ago
Preview 1 out of 13 pages
Reviews( 0 )
Document information
Connected school, study & course
About the document
Uploaded On
May 22, 2021
Number of pages
13
Written in
Additional information
This document has been written for:
Uploaded
May 22, 2021
Downloads
0
Views
89
.png)
.png)
