Business > SOPHIA Milestone > Unit 2 milestone 2.docx. ALL QUESTION WITH ANSWERS. GRADED A+ (All)
Which of the following is true about brand collateral? The FTC requires all companies to have a clear logo. A product package should promote the product as well as protect it. Any pe... rson or group can use the trademarked brand collateral. A product logo is the same as a product trademark. Which of the following is NOT an example of marketing? Press release for a company-sponsored charity event Product line display at a trade show Television commercial to sell a new product Billboard display for a law firm Management at a company priced a product very low to enter a new market. The company offered a small amount of the product at two initial locations. Which phase of the product life cycle below does this scenario illustrate? Decline Maturity Introduction Growth Which of the following is an activity a company performs to promote a product or service? Informing consumers about the features of a product Creating symbols to develop the brand This study source was downloaded by 100000773243632 from CourseHero.com on 03-31-2022 04:51:51 GMT -05:00 https://www.coursehero.com/file/66313082/Unit-2-milestone-2docx/ Creating relationships with suppliers Identifying consumers who have a need Which of the following could an online travel agency do to impact the evaluation of alternatives step of the consumer buying process? Provide price comparisons on flight and booking information Show customer reviews from trips and flights Allow customers to describe their travel experiences on the website Use banner ads as a form of advertisement Which of the following is a disadvantage to using an intermediary? Can provide convenience for the consumer Can increase the cost of a product or service Can provide expertise a business may lack Can increase distribution capabilities Which of the following is true about pricing? The need for specialized research and development can increase the price of a product. Skimming pricing involves setting a low price to introduce a product and to gain consumer interest. Penetration pricing involves setting a high price for a new product to gain market share. Perfect competition can cause a company to price products lower than its competitors. Which of the following products is likely considered to be in the growth phase of the product life cycle? [Show More]
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