MSCH-C207 Final Exam Questions and Answers Already Graded A

Document Content and Description Below

MSCH-C207 Final Exam Questions and Answers Already Graded A audience fragmentation ✔✔the process of dividing audience members into segments based on background and lifestyle in order to send th... em messages targeted to their specific characteristics mass production process ✔✔the industrial process that creates the potential for reaching millions, even billions, of diverse, anonymous people at around the same time industrial nature ✔✔the aspect of industrialized- or mass production- processes involved in creating the message material that distinguishes mass communication from other forms of communication. This industrial process creates the potential for reaching billions of diverse, anonymous people simultaneously communication ✔✔refers to people interacting in ways that at least one of the parties involved understands as messages messages ✔✔collections of symbols (words, signs) that appear purposely organized to those sending or receiving them interpersonal communication ✔✔a form of communication that involves two or three individuals signaling to each other using their voices, facial and hand gestures, and other signs (even clothes) to convey meaning mediated interpersonal communication ✔✔a specialized type of interpersonal communication that is assisted by a device, such as a pen or pencil, computer, or phone medium ✔✔part of a technical system that helps in the transmission, distribution, or reception of the messages source ✔✔the originator of a message encoding ✔✔when the source organizes and prepares to send the message transmitter ✔✔performs the physical activity of sending the message channel ✔✔pathway through which the transmitter sends the message receiver ✔✔the person or organization that gets the message decoding ✔✔the process by which the receiver makes sense of the message feedback ✔✔a response to the message noise ✔✔a sound in the communication situation that interferes with the delivery of the message mass media ✔✔the technological vehicles through which mass communication takes place mass media outlets ✔✔companies that send out messages via mass media analog ✔✔electronic transmission accomplished by adding signals of varying frequency of amplitude to carrier waves of a given frequency of alternating electromagnetic current digital ✔✔electronic technology that generates, stores, processes, and transmits data in the form of strings of 0s and 1s; each of these digits is referred to as a bit (and a string of bits that a computer can address individually as a group is a byte) convergence ✔✔the ability of different media to easily interact with each other because they all deal with information in the same digital form social currency ✔✔media content used as coins of exchange in everyday interpersonal discussions parasocial interaction ✔✔the psychological connections that some media users establish with celebrities whom they learn about through the mass media surveillance ✔✔using the media to learn about what is happening in the world around us interpretation ✔✔using the media to find out why things are happening-who or what is the causeand what to do about them interactivity ✔✔the ability to track and respond to any actions triggered by the end user, in order to cultivate a rapport culture ✔✔ways of life that are passed on to members of a society through time and that keeps the society together society ✔✔large numbers of individuals, groups, and organizations that live in the same general area and consider themselves connected to one another through the sharing of a culture subcultures ✔✔groups with habits tha [Show More]

Last updated: 1 year ago

Preview 1 out of 18 pages