Ford_Technology_and_Leadership

Document Content and Description Below

Ford_Technology_and_LeadershipIntroduction Changing the nature of one’s core business is a difficult task. What is considered to be even more difficult is changing the nature of an organization’... s branding and business when that organization is so well known for one particular purpose. Ford, which has been a long time producer of automobiles in America (Ford, 2019), is not faced with a need to grow is evolving business. The New CEO, Jim Hackett, has started this change from the inside out. He’s begun referring to the organization as a “mobility solutions provider” and a “multimedia planning organization” [ CITATION Roo17 \l 1033 ]. By analyzing the situation through the lens of a structural and human resources frame one can see that Ford has a steep road ahead. I believe that I would have the ability to further affect this change as the leader of the organization by adopting a transformational and situational leadership style. Through this I’ll be able to combat internal issues like brand awareness, employee confusion, and the overall culture shift that is sure to happen. While there are many things that must happen before ford can become a true technical icon, I believe there are steps that can be taken in the best [Show More]

Last updated: 1 year ago

Preview 1 out of 6 pages