HubSpot Marketing Certification Questions and Answers Already Passed

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HubSpot Marketing Certification Questions and Answers Already Passed Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries... . Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has better advertising options than traditional media. ✔✔Social media is a one-toone medium you can use to market in a direct, human way. When you dig deeper into the development of your buyer persona, what type of information do you want to consider? Psychographics Return on investment Advertising results Word of mouth ✔✔Psychographics What is a vanity metric? A metric that shows the sentiment of your brand in social A key performance indicator (KPI) that shows you how popular your company is A surface-level metric that doesn't correlate with your business success ✔✔A surface-level metric that doesn't correlate with your business success True or false? Follower count is often considered to be a vanity metric. True False ✔✔True Which KPI will executives be more responsive to? Reach Retention and loyalty Engagement Return on investment (ROI) ✔✔ROI Why should you start planning the structure of your team by looking at business goals? To help you determine what channels and content you'll need and the staffing to make it happen. To know if advertising is a priority so you can allocate enough funds. To satisfy company stakeholders. To understand if roadblocks such as lack of time and lack of people are obstacles that you'll need to overcome. ✔✔To help you determine what channels and content you'll need and the staffing to make it happen. Which of the following steps is NOT one you ne [Show More]

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