Centennial College MGMT MGMT 703OrangeWerks 2.0(2). ETHICS AND STAKEHOLDER MANAGEMENT

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ETHICS AND STAKEHOLDER MANAGEMENT SEC. 007 PROFESSOR: BYRON TOBAR BUSINESS CASE ANALYSIS 4 ORAGNEWERKS: A QUESTION OF ETHICS SUBMITTED BY LU, YUFENG 301074001 DUY, DANG KHANH 301046338 ZHANG, ... HANMU 301076920 GAMBHIR, ANUREET KAUR 301083207 RANDUNU, HIRUNIKA 301085991 WONGYAL, RANGZEN 301086682Executive Summary OrangeWerks was founded in March 2010 by two entrepreneurs, for creating software applications for the Apple products. Considering the high demand for Apple products, the company decided to capitalise on the recent launch of Apple iPad. OrangeWerks had created an application development platform – OrangeWerks App Creator (OAC), and this enabled new users to create their own Apple application without any software training. The company made the product popular by allowing its customer to download a limited version for free. By December 15, 2010, the number of awarded business software licences for both the rough and beta versions, jumped from 1500 to 20,000 in the previous two months. The founders started seeking the angel funding to hit the ground running but there were number of problems in the way of building this start up into a good business. Firstly, there was lack of transparency within the members of the business which leads to rising conflicts within the employees and lack of decision making. Secondly, Samarin found that there was loss of integrity as one of the founders created 15000 fake accounts to boost their downloadin [Show More]

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