HubSpot Inbound Marketing Questions and Answers 100% Pass All of the following are examples of a SMART goal except: ✔✔Significantly reduce the amount of time the team spends on creating content... . Which of the following is NOT a category you should organize your content audit by? ✔✔Content Length True or False? Social Media is a key driver for word-of-mouth marketing. ✔✔True True or False? One of the best uses of Twitter is networking in private groups. ✔✔False Which network has the longest life for a piece of content? ✔✔Pinterest On which social network should you share content most frequently? ✔✔Twitter What is social monitoring? ✔✔Actively looking for mentions and conversations across the internet What is social engagement? ✔✔Having conversations with individuals talking about your industry, brand, products, and services True or False? Social Listening can help you find leads. ✔✔True Fill in the blank: Instagram stories are a great way to ________________________. ✔✔Drive traffic and engagement True or False? It's necessary to conduct a social media audit every 2-3 years. ✔✔False What is a social media audit? ✔✔A hard look at the data from all your social accounts and the social conversations about your brand and your competitors. True or False? A customer's buying journey is ever-evolving. You should make updates as you learn more about your buyer persona. ✔✔True Fill in the blank: _________________ visually represents users' clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site. ✔✔Hotjar Fill in the blank: _____________________ is Google's machine-learning artificial intelligence system that interprets people's searches to find pages that might not have the exact words they searched for. ✔✔RankBrain True or False? It's recommended that your offer the content on a 10x content pillar page as a packaged downloadable resource. ✔✔True What is the definition of lead nurturing? ✔✔The process of building relationships with prospects with the goal of earning their business when they're ready By using Lead Nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this? ✔✔Timely, Efficient, and Targeted Approach Marketing automation is a key piece of lead nurturing because it's how you deliver information. How is marketing automation defined? ✔✔The software that exists with the goal of automating your marketing actions What are the three stages of the buyer's journey? ✔✔Awareness, Consideration, Decision When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign? ✔✔Creating content, identifying the timeline, and measuring and improving True or False? You can nurture both your leads and your customers? ✔✔True Fill in the blank. You set out to have 15 of your unengaged leads leads click a link to a resource article by the end of your month-long workflow. This is an example of a _____________________. ✔✔SMART goal Why are conversations important in an inbound strategy? ✔✔Conversations can deliver your content in a consistent and relationship-focused way. What is a conversational growth strategy? ✔✔The delivery of the right message to the right person at the right time, every time. What are the steps to implementing a conversational growth strategy? ✔✔Think, Plan, Grow What is the definition of a buyer persona? ✔✔A semi-fictional representation of your ideal customer based on real data and some select educated speculation. True or False? In relation to reporting, "data in" is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly. ✔✔True True or False? In relation to reporting, "data out" is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly. ✔✔False True or False? An effective conversion path must include a landing page. ✔✔False True or False? A call-to-action must be a button. ✔✔False How do you calculate a conversion rate? ✔✔Divide the number of people who converted on your call-to-action, form, etc., by the total number of people who viewed it Each example below is a great way to prevent too much distraction in your conversion path except. ✔✔Adding more buttons to your page to frame the conversion What is the difference between reporting and analytics? ✔✔Reporting explains what has happened, while analytics is an attempt to explain why something has happened. What does the acronym SMART stand for in SMART goals? ✔✔Specific, Measurable, Attainable, Relevant, Timely Fill in the blank: a conversion path is the method by which you encourage someone to __________________. ✔✔move down your funnel What are the steps for creating a conversion path? ✔✔Create awareness, determine your end point, chart your course, and analyze You're trying to calculate the conversion rate on one of your f [Show More]
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