WGU D077 Complete Answers 100% Correct (Latest 2024) STUDY GUIDE

Document Content and Description Below

1. The role of marketing in a firm's businessstrategy. Answer: The role of the company'smarketing department is to ensure that the company and its products provide valueto the customers it wants to ... attract. 2. Name the 6 steps in the sales process Answer: Prospecting and Qualifying Approaching customers Presenting and demonstrating the product Handling objections Closing Following up 3. Product Life Cycle Introductory: Answer: Low sales, Little or no profit, Often little to nocompetition 4. Initiators Answer: Individuals at an organization who suggest purchasing a product orservice 5. Buyers Answer: who are responsible for the contract 6. organizational buying participants. Answer: Initiators Deciders Buyers End users Gatekeepers 7. Deciders Answer: Individual(s) at an organization making the final purchase decision,often the person who owns the budget 8. Five Phases of Negotiation Answer: -Investigation information gathering -Determine-thinking through your desired outcome -Presentation-assemble the information -Bargaining-parties discuss their goals -Closure-come to an agreement [Show More]

Last updated: 1 week ago

Preview 1 out of 9 pages